Multi-Channel Marketer Apprenticeship
Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the Marketing team, they will contribute to the implementation of the Marketing strategy and plans and will have responsibility for elements of the overall marketing plan.
As part of the Marketing team the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
In their daily work, an employee in this occupation interacts with a wide range of internal stakeholders such as members of their own team, other departments such as sales, operations, public relations, IT, HR, customer services, senior management and finance
This training programme is ideal if you wish to improve your skills and knowledge for a marketing role. To enrol on this apprenticeship, you must be employed in a role which your main duties are marketing. Previous participants have noticed significant improvements for themselves, their teams, and the business, as well as enjoying learning as an adult and having time away from demanding day jobs to reflect on approaches at work and personal development.
You will be required to build a portfolio of evidence from your Marketing role in the workplace, over a 15-to-18-month period. You will also be required to attend College for formal tuition and assistance with building your portfolio and any Functional Skills requirements (English/Maths). These sessions will take place over the course of one academic year.
There will be an End Point Assessment (up to 5 months to complete) where you will present your portfolio a written work-based project and a competency based interview / professional discussion
Applications are now open. There are start dates for this apprenticeship in September, January, February and April.
Please note to complete an apprenticeship with us, you will be required to find an employer vacancy. If you do not have an employer, the below links are useful places to find an apprenticeship:
South Devon College is committed to supporting all interested students in finding an employer and offer careers guidance, CV writing skills and interview techniques to help support your search for an apprenticeship.
Course Details
- You will be required to have achieved Maths at Level 2
- You will be required to have achieved English at Level 2
- You should have a genuine interest in this subject
Marketing methods, principles, and practices
Regulation and legislation
Marketing communications Customer experience and the customer journey
Research and campaign planning
IT and digital tools
Campaign implementation and management
Data analysis and marketing evaluation
Business and organisation
Communication and copywriting
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager. Entry requirements - Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media. Duration of the Apprenticeship is 12 - 18 months
Course Applications
Please choose your preferred study option below (subject to change).
This course costs: £0.00
If the amount shown is more than £0.00 and you are aged 19 and over at the start of the course, you may have options to help fund your studies with us. The funding you can receive depends on your personal circumstances, and could mean you are entitled to fully subsidised or reduced tuition fees.
This course is fully funded for 16-18 year olds (if applicable to the course).
You may also be entitled to support with travel, childcare and equipment.
To find out exactly what you could receive, contact our Helpzone team on 08000 380 123 for a free, impartial appointment, with no commitment necessary.
This course costs: £
If the amount shown is more than £0.00 and you are aged 19 and over at the start of the course, you may have options to help fund your studies with us. The funding you can receive depends on your personal circumstances, and could mean you are entitled to fully subsidised or reduced tuition fees.
This course is fully funded for 16-18 year olds (if applicable to the course).
You may also be entitled to support with travel, childcare and equipment.
To find out exactly what you could receive, contact our Helpzone team on 08000 380 123 for a free, impartial appointment, with no commitment necessary.
“There are so many different aspects to the course which you learn about such as movies, animations and games. You have access to lots of industry standard equipment including macs, graphic tablets a whole range of cameras and microphones. The tutors dedicate a lot of time helping you find your creativity and the best way to express it.”Thomas Rainey
