A Junior Content Producer is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, you will research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer you are representing.
The content you create can be used as part of media, advertising and marketing campaigns. You have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels.
You will collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must. You can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters.
You may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.
“There are so many different aspects to the course which you learn about such as movies, animations and games. You have access to lots of industry standard equipment including macs, graphic tablets a whole range of cameras and microphones. The tutors dedicate a lot of time helping you find your creativity and the best way to express it.”Thomas Rainey
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