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Digital Marketing

With digital platforms and mediums continuing to have an increasing impact on our cultural and personal lives, there are more ways than ever before for digital marketers to create innovative and creative methods of communicating with consumers and taking a product to market. There is an increasing need for marketing managers of the future to have a portfolio of digital skills and when you graduate, the skills you have developed on this course will provide you with a wealth of interesting opportunities.

This Foundation Degree will combine elements from both the creative digital sector and the business sector to provide you with a broad knowledge base in an applied setting. By focusing digital technology, creative design and business, you will be able to contribute to innovative and engaging campaigns integrated across a variety of mediums and platforms whilst also understanding the underlying theory and reasoning, including marketing planning, consumer behaviour and market research.

The course will prepare you for work in a variety of fields and careers. You will gain transferable skills as well as developing practical experience, utilising our strong links with industry to work on live briefs set by local employers.

Course details
Entry Requirements
What will I learn?
Information

Ucas Code: P304

Award: FdA awarded by Plymouth University

Modes of study: Full-time, part-time and modular study available

Institution code: S32

Year 1 Studies
Year 2 Studies
Careers & Employability

Upon successful completion of this Foundation Degree you may progress to the final year of the BA (Hons) Leadership and Management degree at South Devon College or an associated degree at Plymouth University. Please note that there is a deadline for progression applications and places may be subject to availability. The skills you will develop will prepare you well for employment in a variety of fields and careers, and progression opportunities are varied. Business in all sectors require skilled graduates who have a breadth of digital skills and knowledge in order to reach and engage with their customers. This means that you could be working in a range of environments, from small business and creative agencies to organisations in the public and voluntary sector.

Potential Job Roles

"I previously worked in the automotive industry, but was always very creative and was considering a career change, potentially working in marketing roles with digital technologies. I've had a really good experience at the UCSD; the facilities and resources are excellent, and the support of the tutors is invaluable. I've been able to work on live projects set by employers, such as Living Coasts, which has been incredibly beneficial. I've been able to see the business and commercial aspect of work, and it's been a chance to apply my knowledge and develop my vocational skills. When I complete my Foundation Degree I intend to enter employment for 2 to 3 years, working in web or graphic design, before then completing a top-up year and returning to industry."Ben Young

Paignton Campus – Vantage Point

This course is available at our Vantage Point Campus. 

Our inspirational Paignton Campus provides the very best learning environment, featuring state-of-the-art equipment and facilities.

South Devon College,
Long Road,
Paignton,
TQ4 7EJ

Have you considered...

We have courses to suit everyone so if you haven't found exactly what you're looking for yet, we recommend you take a look at the following courses. We've selected these for you based on your interests.

FdATeaching and Learning

BSc (Hons)Digital and Technology Solutions

Funding and Bursaries

Studying for a degree doesn’t have to be a daunting financial proposition. Our degrees are affordable but still offer first-class facilities and teaching, enabling you to gain a prestigious degree and save money at the same time.

TEF Gold

University Centre South Devon (UCSD) has been awarded the highest rating of ‘Gold’ under the Teaching Excellence Framework (TEF), a system for recognising excellent teaching and learning in higher education.

5 Reasons to Study at UCSD

Our students’ opinions and feedback defines everything that we do. This is why our university provision focuses on 5 key principles, which our students have identified as most important to them.

Help & advice

Choosing to be part of South Devon College doesn’t have to be a daunting process. Let us help you make the right choice with our range of support, advice and guidance.