For September 2019 entry only
With digital platforms and mediums continuing to have an increasing impact on our cultural and personal lives, there are more ways than ever before for digital marketers to create and design innovative and creative methods of communicating with consumers and taking a product to market. There is an increasing need for marketing managers of the future to have a portfolio of digital skills and when you graduate, the skills you have developed on this course will provide you with a wealth of interesting opportunities.
This foundation degree will combine elements from both the creative digital sector and the business sector to provide you with a broad knowledge base in an applied setting. By focusing digital technology, creative design and business, you will be able to contribute to innovative and engaging campaigns integrated across a variety of mediums and platforms whilst also understanding the underlying theory and reasoning, including marketing planning, consumer behaviour and market research.
The course will prepare you for work in a variety of fields and careers. You will gain transferable skills as well as developing practical experience, utilising our strong links with industry to work on live briefs set by local employers.
You will be able to make use of the extensive facilities at UCSD, which includes an Apple Mac suite, enabling you to make use of industry-standard software. The delivery of this course consists of lectures, seminars, guest speakers and the potential to work on live projects with local businesses. Each module is worth a specified number of credits: you take a combination of compulsory (and if available optional modules) enabling you to cover key subject knowledge while developing your own interests. For full time students a total of 120 credits will be studied in each academic year. In the majority of cases this will consist of 6 modules. For part time students it will depend on the intensity of your studies. The balance of assessment by examination/test, coursework and practical depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by coursework is as follows: Year 1 - 92% coursework 8% exams/test Year 2 - 100% coursework Timetables are normally available one month before the commencement of your studies. As a guide, In 2018/19 the first year of this programme was timetabled on: Monday/Tuesday/Wednesday.
Ucas Code: P304
Award: FdA awarded by University of Plymouth
Modes of study: Full-time, part-time and modular study available
Institution code: S32
Upon successful completion of this foundation degree you may progress to the final year of the BA (Hons) Leadership and Management degree at UCSD or an associated degree at the University of Plymouth. Please note that there is a deadline for progression applications and places may be subject to availability. The skills you will develop will prepare you well for employment in a variety of fields and careers, and progression opportunities are varied. Business in all sectors require skilled graduates who have a breadth of digital skills and knowledge in order to reach and engage with their customers. This means that you could be working in a range of environments, from small business and creative agencies to organisations in the public and voluntary sector.
"I previously worked in the automotive industry, but was always very creative and was considering a career change, potentially working in marketing roles with digital technologies. I've had a really good experience at the UCSD; the facilities and resources are excellent, and the support of the tutors is invaluable. I've been able to work on live projects set by employers, such as Living Coasts, which has been incredibly beneficial. I've been able to see the business and commercial aspect of work, and it's been a chance to apply my knowledge and develop my vocational skills. When I complete my Foundation Degree I intend to enter employment for 2 to 3 years, working in web or graphic design, before then completing a top-up year and returning to industry."Ben Young
This course is available at our Vantage Point Campus.
Our inspirational Paignton Campus provides the very best learning environment, featuring state-of-the-art equipment and facilities.
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